Tom Burnett, former NCAA March Madness chair and longtime Division I conference commissioner, joins Texas Talks to discuss the evolving world of NIL (Name, Image, and Likeness) in college sports. As the founder of Lone Star NIL and CEO of Southwest Sports Partners, Burnett dives into how Texas legislation is reshaping college athletics, the transfer portal's unintended consequences, and the vital need for education around contracts, taxes, and branding for young athletes. Burnett also explains how Lone Star NIL supports student-athletes through guidance, opportunity building, and professional developmentâespecially for those outside major programs.